Google Not Exactly in the Cloud 9 to Win the Battle of Cloud:
What is Google? We know it by many names – world’s favorite search engine, the information hub, search giant. Google, however, is not satisfied with its current stature of being recognized solely as company that specializes in search. The company is actually eying to make its mark as a global computing giant, which means they need to establish their excellence in every aspect that conjointly defines global computing. Beyond the typical role, Google is currently an ad company, a mapping expert, redefiner of the smartphone technology, wearable technology and automobiling. Yet, in order to establish the undisputed supremacy in each of these disciplines and claim the position of the ultimate brand that signifies the best of everything in computing, Google must win the Battle of Cloud!
Advantages of Cloud Are Far From Being at Reach, Yet!
It hasn’t been a year since the experts were opining that cloud computing may be the future but the future is not really arriving, owing to a few limitations related to accessibility of the cloud on mobile. Considering impact of these limitations in the long run, many large scale business platforms have intentionally avoided from making cloud a foundation of the organizational operation. On the other hand, bigger corporations, having the resource pool and technological excellence in warding off these limitations, have indeed opted for availing the benefits of cloud computing but at the cost of strikingly high price. Ideally, Cloud is a platform that encourages corporations to continue with R&D methods that widen the path of innovation without making the process expensive.
What Should Be The Key Steps for Google to Capitalize?
Unfortunately, the current trend gives a picture that is completely opposite of the ideal. Availing cloud power from leading providers, like Amazon, Microsoft or IBM not only costs a fortune but also the high expenditure spree continues in case of maintenance. If Google is planning to win the battle of cloud and establish their undisputed authority beyond the reputation as the most beloved search engine, then the strategic measures should satisfy three conditions to the fullest:
1) Reducing the high cost of cloud computing
2) Strive to get established as comprehensive service provider for future computing
3) Unifying forms of cloud computing
The Key Steps Discussed in Detail:
# Step 1: Reducing the High Cost of Cloud Computing
Using the high cost of cloud computing, one of the most common concerns of most company owners, as a key factor can work really great for Google and may provide them with a strong foundation in its efforts to triumph the competitors, especially Amazon. The latter is undisputedly the most powerful and trusted cloud service provider but owing to its expensive service charges, many potential customers prefer to opt for the conventional ways. Google’s public cloud may easily solve the problem of burdening expenditure.
The idea of ‘public cloud’ may be popular but at the industrial level, most of the IT leaders haven’t delivered much favorable opinion on this subject as they believe public cloud is not effective in the long run, especially in the organizational context. In order to become a leader, Google has to fight and prove that public cloud is equally effective as the services provided by most of their competitors and the service charge will be significantly lesser than the conventional providers. In order to keep service charges well within affordability of clients but not letting that affect the effectiveness of service, Google has introduced some changes at the basic level, namely:
- 32% reduction of prices for users of Google Compute Engine, one of the most advanced virtual machines that acts as perfect functional platform for any software
- Significant reduction to the cost of Google App Engine, another service that seamlessly operates and manages software applications automatically with the prior recommendation about the best way to build these applications
- 68% reduction on the expense of availing the benefits of Google Cloud Storage (for data storage only)
- Almost 85% reduction on using Google big Query (helps with analyzing huge data pool)
- A new pricing method has been introduced that automatically offers clients with the best discounts, based on the consistent usage of computing power (especially aimed at providing customers with long term benefit)
[Data source: Google Reinvents How Cloud Computing Is Priced]
#Step 2: Get Established As Comprehensive Service Provider for Future Computing
Ask any webmaster, Google-loving user or a person who understand how the search works and he/she will tell you the main source of Google’s persistent multibillion profit earning is their undisputed command over search and internet advertising. In fact, this supreme command has made internet search synonymous with Google and Google AdWords as the ultimate guide to develop winning strategies for ad business in the internet.
The goal of Google, however, should be getting established as a commander in every discipline that would materialize the idea of future computing. The corporation already knows and values importance of this goal. Quite naturally, they expand their reach beyond the role of a search giant to mapping, redefiner of smartphone technology, futuristic wearable devices, even self-driving vehicles. Now, what is common among all these sectors when it comes to ensuring their successful operation? Real time data sharing and accurate management of the expanding data pool! Google’s ambition should be reaching this goal with adequate attention to the following factors, namely:
· Emerging as world’s largest cloud platform with the efficiency to perform in a more efficient manner than today’s (Google cloud currently allows more than 4.75 million applications to run and the App Engine handles over 28 billion online request on a single day)
· Solve security issues, one of the major vulnerability of public cloud and earn clients’ confidence
[Information Source: Google’s Bold Plan to Overthrow Amazon as King of the Cloud]
#Step 3: Unifying different types of cloud computing
Don’t be alerted! There are only two types of cloud computing platforms, such as,
- Infrastructure cloud (example: Amazon Elastic Compute Cloud), and
- Platform cloud (example: Google App Engine)
While the first type functions as a virtual machine that allows seamless operation of any software, on the other hand, the other type is most trusted software management and scaling of the same, according to the increasing numbers of machines using that software.
This difference is confusing for many developers and it can be solved perfectly if these two platforms can be merged or unified. In the journey to win the battle of cloud, Google aims at successful merging of these types into one without leaving behind the respective benefits they have to offer. Experts are of opinion that accomplishing this goal successfully will not only benefit Google but also it will benefit the overall cloud scenario. In today’s scenario, finding comprehensive cloud assistance is clearly a rarity. Google’s effort is actually widening the path for overcoming this limitation, as it would not only allow users to run any software they want but also they would not have to be alerted all the time for its proper management.
To Win or Not to Win – Google Is Not in a Place to Take Easy on Winning!
The way cloud is becoming prevalent, quite soon it will become a generally accepted practice for computing. Google’s innovative steps have accelerated the process. At the same time, the company has reached the position, where it is not up to them anymore to decide whether to take it easy on winning this battle of cloud or not. In fact, in this changing environment of computing, Google has to justify their supremacy in every single step. As cloud is the key factor that connects every domain, related to overall convenience in future computing, it is important for Google to establish themselves as one of the unquestionable leaders in this field, which is far beyond the general impression of an ultimate search engine. Google, apparently, is on the right track with the correct strategic planning and time will only tell how far they have become successful in satisfying their ambition.
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