Google Authorship 2014 – The Beginning of the End for Spammers and Black Hatters?
The New Year brings newer joys and inspiration for everyone but 2014, it appears, will hold nothing for spammers and black hatters. Since 2011 onward, webmasters believed that Panda and Penguin are the only weapons that the search engine has to control spam (Panda to check out content standard and Penguin to condemn low quality or unnatural backlinks). Google, then came up with the ‘Authorship’ feature only to add more authenticity to content users are searching for. Since then, the search results are filling up with results of Authorship users and many of those sources don’t reflect subject domain-specific authority. Clearly, the chance of spamming continued to soar.
Google: Not Just Busting Link Networks but Plans to Crush Them Entirely
Google is aware of the fact many link networks are still in operation and webmasters are dependent on getting links without doing any quality work, yet tricking the search engine to the top. More importantly, many of these link networks boast about their capacity to remain hidden from search bots. In this way, they imply that as Google cannot track them, it is not possible for the search engine to penalize websites that use their help. In 2013, the roll out of Penguin 2.0 and Penguin 2.1 busted many of such link networks and some of them were quite well-known in their field of work. However, in the manner Google recently penalized Anglo One and Backlinks.com, delivers a clear message that the search giant is not satisfied with simply busting these networks but the actual aim is to humiliate them to the extent of crushing their spirit.
It is not Difficult to Imagine the Suffering that Awaits Spammers in 2014:
Another important thing that demands attention is that the penalty over Anglo Rank (6th December, 2013) and Backlinks.com (14th December, 2013) came just ahead of Christmas. We all know that during the Holiday season Google becomes stoic towards the actions of webmasters. However, considering the chain of action that have already started taking place in the form of cutting off Authorship results and attack against link networks, we can always assume that in 2014, Google’s anti-spam hammer will deliver the hardest blow of recent times against spammers.
The way Google is refining its algorithm updates to fight spam, it seems that the general notion – writing quality content will help a website to receive natural backlinks – will soon be out of fashion. The new algorithm refresh, which is taking increasingly conspicuous shape, is referred as the ‘Good Guy’ algorithm. However, as per the recent results (not more than 48 hours old) about Authorship search, there has been over 15% reduction in the display of search results. It is, however, not yet clear how Google is determining which results should be rejected from the search. Apparently few aspects that have drawn our attention and can be the determining factors, filtering the irrelevant results are:
- Profiles that are not much interactive
- Profiles that are inactive generally
- Profiles that are there for just ‘Google Authorship’ tag
- Profiles that don’t show subject domain-specific
- Profiles that don’t yet have a Vanity (custom) URL
- Profiles (Author) who generally writes for attracting traffic (for example- “5 tips …” or “Best ways to gain …” or “Top 10 …”)
- Profiles (Authors) that lack in-depth, personal analysis of the subject
Google Link Networking Busting:
Google’s approach to penalize and put spammers (link networks, providing backlinks to clients in exchange of money) is more merciless this time and magnitude of this appears to increase. Google is not only tracking them down against their claim that they cannot be tracked down by search bots, but also publishing about their success on Twitter.
In another very recent Twitter update (20th December, 2013), Google’s distinguished engineer Matt Cutts has made it clear that the anti-spam team is completely aware about the ‘undercover’ bloggers’ bribery strategy, practiced by several online marketing firms. He also made it clear in the Tweet that Google is getting ready with measures that will penalize the spammy writers, buyers of such blogs and link networks that mediate between writers and their clients.
This is not only a challenge against prejudice of the link networks that they can stay untraced and continue doing what they do best, but also by letting the world know, Google is actually showing its supremacy over them. This is merciless domination, well-directed humiliation with a tinge of cruelty, aimed at completely destroying the spirit of revival for the unnatural linkbuilding sources.
Google Closes in – There Is No Way to Escape
Panda and Penguin were like bullets that were shot all of a sudden from a gun. Spammers were either wounded or died a quick death. Yet, their spirit remained along with the possibility for a rebirth. With the introduction of Authorship results filter and by publishing the stories of link network busts on Twitter, it appears that Google is chocking and smothering the spammers to death before delivering the final hammer blow. Google’s anti-spam campaign, if viewed in this light, is similar in many ways with the ancient war strategy, where before destroying the enemy you had to close in the trap and frustrate them till the end. Keeping in consideration the recent turn of events, it can be said that in the year 2014 Google hammer will fall hardest on spammers but before that they will suffer the anguish of smothering torment.
Image Credit: golfeneur.com
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