To Relate or Not to Relate that is the Question:
Google’s search spam team never appeared this invincible since the search giant launched Panda and Penguin (the black-and-white beasts as many call them), simultaneously.
In its fight against web spam, Google, for long, wished to develop a wholesome approach that in every way would block not only the spamming attempts but also trace and penalize the existing spam on websites. Panda and Penguin updates have been introduced with the ambition to diagnose every page, containing spammy link or content. Despite the fact that either of the algorithms updates works differently and they don’t share any evident relationship, yet a lot of speculation is going on about how they complement each other in tracking down websites with spammy contents or links.
“…Panda and Penguin were connected somehow, although I’m still not sure exactly how. It almost seems like one bubbles up to the other, and if all is OK on both fronts, a site can recover.” Glenn Gabe – http://goo.gl/YTSPdO
Why You Can’t Afford Being Hit by Penguin and Panda Consecutively?
The tremors of Penguin 2.1 roll out haven’t faded out yet form the SEO world. This latest unleashing has affected around 1% of English search queries. However, that was just a part of entire operation that Google is running to eradicate web spam. As, ‘somehow’, Penguin and Panda complement each other, then following up the same logic, it shouldn’t be too long till webmasters witness another Panda update. As usual, Google continues being secretive about its course of action. But, if you are all alert to save your website from sinking, better don’t find solace in this silence. It would be apt to take speedy, yet effective action before Google tracks down spammy, duplicated or ‘thin content’ in your website and drowns it to oblivion.
Reasons to be Apprehensive Enough that the Next Panda Roll Out May Not be Far:
Apart from the factor that Google justifies the true meaning of ‘being dynamic’ and may introduce something that is the least of your expectations, there are a few more reasons that strongly indicate the inevitability of Panda, following Penguin, without much delay.
- First, the carefully maintained gap between these two updates is one of the most convincing factors. April 24, 2012 was the first time when Penguin appeared. Interestingly Panda #15 and #16 rollouts occurred on 19th and 27th of the same month. The next Penguin update occurred on May 24, 2012 and Panda followed up at a stretch from June to September of the same year, on a couple of occasions, occurring twice in a month, including the Panda #20 that overlapped with the EMD launch. The 3rd Penguin update was released on October 5, 2012, followed by a series of Panda counterparts that took a pause in March, 2013. On May and October of this year, the 4th and 5th Penguin updates have rolled out but surprisingly, Panda #26 is the only launch that happened in July and Google continues to maintain its silence. Therefore, webmasters can always take this silence as the lull before the storm. If your website is hit by Penguin and already you are experiencing low traffic, then you simply can’t afford the Panda blow, no matter when it happens. Better you get ready with your defense!
- Second, the Hummingbird update, knowledge graph and Google’s unprecedented emphasis on natural language query, is conjointly making quality, flawless content more important than ever, while judging from the perspective of securing hierarchy for a website in the search engine ranks.
- Third, Google may be interpreted as autocratic by many blackhat-loving webmasters and SEOs but the search giant always gives a fair chance to websites that are penalized due to spammy content or links to rectify the mistakes and get back to ranking. In several cases, it has been witnessed that even after suffering the fall due to Penguin or Panda hit, during the next update the site has revived significantly, owing to the good work that site administrator or webmaster has done to address the issues, leading to penalty. This point not only supplies a strong foundation to the argument that Penguin and Panda share a relationship but also gives hope to webmasters in terms of getting their website back to ranking before Panda #27 rolls out.
Try to Overcome the Drawbacks, rather than Trying to Outsmart the Algorithm:
This is the high time that webmasters and SEOs should accept the fact that shortcut to the top through spamming has ceased to exist. If your website has flaws or the content or link-building strategies, you have been following all these days, don’t adhere to the Google Webmaster Guidelines, then the best thing to do would be to mend the flaws; rather than concealing them in a way to outsmart the algorithm updates. If Penguin 2.1 has caused significant loss of traffic to your website, then by doing the right things and honest (ethical) strategic measures, you can improve the situation during the next (upcoming) Panda update. You need to be most attentive to the following steps:
- Deep knowledge and understanding about what needs attention and there shouldn’t be any hesitation regarding what needs to be done to mend the flaws correctly.
- Take speedy measures but don’t lose your focus from the target.
- Address both content and link issues, not just a single aspect.
- Making the change is not enough but it is more important to continue with the course of not making the same mistakes.
The process, of course, is time consuming and laborious. However, with the fortitude to develop the appropriate SEO strategies, webmasters can be ready to meet the next Panda head-on, even though its appearance may not be far behind.
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