The two of the smartphones, Nokia’s Lumia 820 and 920 LTE operate on the Windows 8 that comes inclusive with the features of wireless charging. The two colorful smartphones augments the reality technology that enables the users to see details of their surroundings through their camera. These phones are equipped with the technology to automatically temper the colors of the screen according to the glare of the sunlight. The touchscreen enables the use of phone whilst wearing gloves.
The Nokia Lumia 920 comes with the “PureView” camera that has the capacity to reduce the amount of blur. This is accomplished with the “floating lens” technology that facilitates in stabilizing the images when they are moving. Hoping to become one potent phone in the escalating global mobile war, however, the investors were soon to give them thumbs down. Nokia’s reticence on price and dates made the analysts say that the phones lacked the “wow” factor.
RBC Analyst Mark Sue said, “”The challenge is that the world is working on the 4th, 5th, and 6th editions of their devices, while Nokia is still trying to move from chapter 1. It still has quite a bit to catch up.” He continued to say that people were looking for new phones that will dazzle and the investors are viewing the phones as evolutionary and not revolutionary.
Ken Dulaney, Gartner analyst said Microsoft’s holding back of Windows 8 was killing the buzz of the otherwise new phones. He suspects that this launch was a desperate attempt to challenge the next iPhone. With the “all time high expectations” of the customer, Telsyte telecommunications analyst Foad Fadaghi expects that this complain for the lack of wow will be a common theme for most mobile launches. He continued to say that the benchmark set by Apple, Inc. would be not easy to overcome even by the corporate giant themselves. IDC Analyst Aman Bajaj is hopeful about the snazzy features of the Lumia phones. Albeit, he also added that it was too early to anticipate the future of these phones, and whether it would eventually help Nokia to regain their position in the smartphone market. With the timing of the launch, just before iPhone 5 and soon after Samsung Galaxy SIII or Galaxy Note, it is not going to be easy for Nokia.
Motorola also launched its first major product collaborating with Google. The new smartphones will come with Google’s Ice Cream Sandwich, which can be upgraded to the Jelly Bean. Named as the Razr HD, Razr M, Razr Maxx HD, these 4G LTE handsets come with edge-to-edge screens and improved battery life. The phones also sports Kevlar backs.
When compared to the Apple iPhone 4S, the Razr M comes with 4.3-inch screen that is taller and has more than 40% of screen real estate. The new Motorola smartphones present a formidable option to consumers who want to opt for Android handsets.
The launch from Motorola and Nokia came along with the news of Apple and HTC announcing their products launch in September. HTC will be launching new smartphone models in New York on September 19th and Apple will unveil the new iPhone 5 in California on September 12th.
Fadaghi said that Nokia needs to impress their punters and this is their “critical period” when the company needs to launch more phones with the wow factors to be successful. However, he expressed concerns for the Motorola, which was acquired by Google in May. Backed by Google, it is now a waiting period for the brand. Relying on the 21 hours of talk time for the Maxx HD, or 10 hours of video streaming, Motorola expects to beat Apple. However, the analysts expect that iPhone 5, with their host of applications may emerge as the winner.
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