Logo contributes a lot in building an impressive corporate identity. So, make sure your logo is conveying a clear idea regarding the fundamental values of your business organization. A corporate logo should always look professional and should be designed in such a way so that people find it easy to remember.
In many cases it has been seen that in order to save money people prefer to design their business logo from a novice and inexperienced designer. But this is never going to work out. Make this fact clear that logo is your identity and clients recognize you by your business logo, so try to design it in a professional and sophisticated way.
Some of the most basic guidelines to make your logo design look attractive are mentioned below:
- Color Selection
- Simple Design
- Formatting a Logo
- Color Minimization
- Black and White Color Version
- Using the Logo
You need to be very alert while selecting any color for your logo. In fact, it is better to consult an experienced designer. However, do not forget to tell him what your business is all about. Or else, he may not create a relevant logo for your corporate enterprise.
The design should always look simple. This is because; a simple logo can always help prospective customers to remember you.
It is better to design a logo in vector format so that it can take any size at the time of requirement. The image quality also remains the same. In fact, it is also quite easy to change a vector logo design to a bitmap.
From the economic point of view this is really an important factor. Corporate logo is often needed to be printed. So, using single color or 2-spot color can save loads of cost compared to that of printing a full color business logo.
Make sure the color you have chosen will also look good and will hold the same impact in black and white. A logo is frequently used in all corporate communications like, photocopied document, fax etc and here the logo comes out in black and white.
Once the designing part is over, its time for you to give it a maximum exposure. You should include it on letterheads, business cards, pens, uniforms and packaging. This will make your logo familiar to the common people.
Thus, through a well-designed logo you will be able to help your business get publicity.