Google MugShot Algorithm to Let Unpleasant Past Be at Peace

Google Mugshot Algorithm

The Responsible Google:

It seems that starting from the last week of September to the first week of October 2013 things are on a roll for both Google and millions of users across the globe. First, the search engine giant launches a better and more effective Knowledge Graph, and to allow users with the best surfing experience, they made implementation of the whole new Hummingbird algorithm update official. Excellent ways to celebrate the 15th birthday, indeed! However, it is great to see that Google never fails to justify its reputation as the greatest user-friendly search engine, even when there are reasons to enough celebrate and take pressure off the shoulders for a while.

Silent Roll Out of MugShot:

The two important and consecutive algorithm updates that Google launched within the first week of October clearly show that to which extent they adhere to the principle of providing users with the best experience. On 4th of this month, the Penguin 2.1 was rolled out, affecting less that 1% of search queries. While the entire SEO world was busy evaluating impact of the update in the long run, on the other hand, quite silently another distinguishing improvement was brought to action since 1st October – the MugShot algorithm. Google has always been uncompromisingly strict in terms of implementing policies related to user safety and content sensitivity. The MugShot Algorithm, in this light, is an advanced step to accomplish the objective.

Why MugShot?

Why this special stress on MugShot Algorithm, while a recent Tweet from Matt Cutts confirms that before 2014 there won’t be any changes in the existing PageRank algorithm? It has been cited by Google that an article by Jonathan Hochman, written early this year, inspired the team to make the necessary changes. Apart from noticing factors like user safety and elements of sensitivity in content, Google is also resolute to pay attention to prevention of identity theft. Now, the Mugshot websites work in a way that not only receives association with Google’s anti-identity theft policy but also gives the search engine with scope to take necessary actions on the grounds of sensitive content and user safety.

MugShot … Effective?

These websites get details about people, involved in legal disputes, from government sites and use the information to create pages that rank high in search engines. It means, every time anyone searches with a person’s name on Google or any other search engine, these results appear. Only to make things worse for the person, these sites claim anything from $30 to $500 as a charge to remove the page and the payment is not an one-time affair, as several other sites also publish the unpleasant details. Unfortunately, in most cases, people, who fall victims to these Mugshot sites, are charged with minor allegations, not amounting to even a trial. However, these websites carefully avoid mentioning any such detail.

The main purpose of Mugshot algorithm is to ensure that the Mugshot websites don’t come on top of search results. While several experts doubted effectiveness of the algorithm update, leading sources like the New York Times, even author of the actual article that inspired Google to come up with this change, Jonathan Hochman, have confirmed that Mugshot algorithm is an effective solution to problems like identity theft, user safety and content sensitivity.

Clearly, with this update, Google extends its reach as a better security provider to users’ personal details and continues celebrating its reputation as the best user-friendly search engine.

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Darpan Ghosh

Sr. Web Content Developer at Maketick Inc.
Darpan Ghosh is the Senior Web Content Developer at Maketick Inc., a supreme IT, eCommerce service and consultation provider, based in Silicon Valley, California. He is a web-marketing enthusiast, with particular attention to the dynamic search engine trends and Social Media Marketing.

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