Google Glass: The Best Brand Ambassador for Cloud Computing?

Google Glass – Marking the Difference by affecting Lives:

Cloud computing made its first mark in 1999 but until the introduction of Web 2.0 in 2009, it didn’t make its mark as the potential factor that would control the future of IT and enterprise mobility. While the world is counting whatever number of days are left in 2013, the entire IT domain appears to be convinced that in the coming days, cloud computing will be on the top. While even a few years before cloud was considered as a technological niche that doesn’t directly affect life of the mass, on the other hand, with the inception of wearable cloud devices that gap is largely breached.

Cloud computing, since its inception, has definitely attained a great magnitude of success. However, absence of a brand ambassador that could successfully project capacity of this platform in influencing and altering lives of individuals in a wholesome and comprehensive manner, at the same time, was becoming increasingly explicit. The introduction of Google Glass, arguably, has complemented the absence.

What is Google Glass and How Its Different from Rest of the Wearable Technology Options?

Google Glass

Experts have observed Google Glass as, “… the attempt to make wearable computing mainstream and it’s effectively a smart pair of glasses with an integrated heads-up display and a battery hidden inside the frame.Source: http://www.ijcttjournal.org/volume-4/issue-4/IJCTT-V4I4P190.pdf

Launch of this device has taken the entire IT domain to an uproar. Reviewers are pointing out two exceptional benefits that the device has to offer are enhanced multimedia possibilities and presenting the real life in the form of augmented reality. Yet, the most remarkable aspect about this cloud device is its capacity to touch almost every dimension of modern existence. This is clearly a unique shift from the earlier types of wearable technology.

But, is Google Glass really the best brand ambassador for cloud computing?

Apparently, there are several benefits that this device is capable of offering its users. These advantages have not only taken Google Glass to a new height, if compared with its predecessors, but also have provided the world with an impression, clear enough to understand the extent of versatility that cloud computing is capable of offering. Some of the most striking benefits that this device has to offer are:

  • The idea of communication on the go will be revolutionized
  • Wearable computing was never simpler before
  • Seamless integration with everything you like and receiving constant updates about changes
  • This device takes you beyond the limits of capturing and sharing and makes consumption happen too
  • Data sharing becomes a flawless and real-time experience
  • You don’t have to be preoccupied with the virtual world as the glass is manufactured with attention to the flexibility that users balance between the virtual and the real without a hitch
  • This device is characterized with augmented reality or the capacity to transform and present a view of the surrounding in the computerized format, such as a gaming interface

When is the last time have you come across a wearable technology with such versatile benefits that came with such a comprehensive format? This is one of the most distinguishing attribute of Google Glass that keeps it on the top among all potential options that could have worked as the most competent brand ambassador of cloud computing. However, the role of a brand ambassador is not only to flaunt the positive side but also to convince people that the negatives are corrected as well.

Google Glass Logo

How far has Google Glass been successful to fulfill this part of the responsibility?

Let’s find out!

  • The Problem with data accuracy and analysis: One of the most general of allegations against wearable devices, operating on cloud platform is lack of accuracy in terms of data obtainment and analysis of the same. Google Glass addresses this limitation at the core. With this device, it is not easy to share data real-time but also every time you ask for something with ‘Okay glass’, it will bring to you data and information from all the reliable sources. More importantly, if you don’t like one option, you always have the freedom to try out other sources and data that they have to provide.
  • Security Problems: Cloud could have changed the notion about computing already, had issues with privacy and security been correctly resolved. Unfortunately, this objective couldn’t be attained. More importantly, it is a matter of further concern that with the increasing usage of Google Glass, data generation will not only boom but also data sharing will be abundant. This limitation can be overcome through a smarter and more efficient cloud computing platform, which will make the contextual system more integrated with the mainframe but not at the cost of security measures. Google is surely aware about this limitation and may be already working to perfect the entire process.

What Can We Infer?

It will be too early to confirm that whether Google Glass can be the best brand ambassador of next-gen cloud computing or not, but it clearly posses all the qualities to occupy that place, expect a few drawbacks. Once these limitations are overcome, Google Glass will emerge as the most effective and powerful medium that will widen the path of revolutionizing the future of computing. Let’s hope for the best and keep fingers crossed that Google, through the Glasses, empower lives of people across the globe for a better and secure future.

Image Credits: Flickr.com, Heavy.com

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Darpan Ghosh

Sr. Web Content Developer at Maketick Inc.
Darpan Ghosh is the Senior Web Content Developer at Maketick Inc., a supreme IT, eCommerce service and consultation provider, based in Silicon Valley, California. He is a web-marketing enthusiast, with particular attention to the dynamic search engine trends and Social Media Marketing.

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