The prime objectives of a business remain the same, irrespective of the industry type. Company goals must revolve around increasing efficiency and productivity levels, improving customer services, finding unique and cost effective operational methods while creating and modifying the existing business models. However, in order to build a successful and profitable business setting, it is essential to keep up with these objectives and maintain consistency in the growth rate of the company. Not to forget the several benefits that a business these days gets out of the technological advancements and innovations, this has entirely transformed the new-age corporate sector.
Just like any other business activity, investing into technology has to be guided by well-defined business goals. To achieve these goals one must closely evaluate both the short term and long term affects of the decision. For instance, venturing in the technology of enterprise mobility can potentially enhance and strengthen business operations to large extent. But then also you need to determine a detailed goal strategy to incorporate enterprise mobility in your organization to accomplish your mission.
Enterprise Mobility strategy- Looking ahead of short term return on investment:
Enterprise mobility brings tremendous value to an organization. However, ROI on a mobile IT roll out is a gradual process. With the help of a detailed and well executed mobile strategy, you can expect maximum ROI on your mobile IT investment and that too, on a long term basis. A well crafted mobile strategy brings out significant and consistent benefits in the organization’s response time, accuracy of operations and productivity.
A mobility strategy wholly prepares an organization environment to get used to mobility across technologies, people and processes. The mobility strategy is designed uniquely by extrapolating the latest opportunities and trends of the mobile technology to suit different organizational needs and requirements. A well tailored mobile strategy enables employees in selecting the right kind of platforms, devices and applications in order to support the enterprise’s mobility plan.
M-powering the organization with the new M2M approach:
Having decided to m-power your organization, you simply cannot ignore explaining about the new-age approach of M2M. Machine-to-Machine solution is a wire-free technique to connect to a diverse network comprising millions of devices for a smooth 2 way communication. Right from turbines to truck to vending machines to heart monitors, M2M enables network ready devices in connecting and sharing real-time reliable data through radio signals. Managed and monitored remotely, M2M automates and eases complex processes in a wide range of industries ranging from healthcare to transportation.
Whether you take the case of Ericsson’s 50 billion connections initiatives or the Machine-to-Machine partnerships of Alcatel Lucent and TeliaSonera, all these instances clearly characterizes the ever-evolving market of enterprise mobility. Potential innovations are also found in smart homes, smart cars along with other smart objects. Taking the automotive industry as an example for simplifying the concept ‘connectivity on the move’, one can see the amalgamation of advance video and audio applications and electronics for the passengers as well as the drivers.
More features are added to these machines when it comes to presenting something to the tech-savvy automotive users that includes video chat, media players, internet radio, wireless music sharing and place shifting among others. Yet another genius innovation of the automotive technology is the Advanced Driver Assistance Solution which is soon to become a standard feature in the near future. Superior integration of advanced driver assistance solutions with an in-car Human Machine Interface augments driver efficiency while eliminating all risks that leads to distractions. Such a mechanism also includes features like pedestrian detection, sleep detection and traffic sign recognition.
Advantages of M-powering:
Those organizations incorporating the M2M approach are getting in-hand results like savings in operational cost, labor and time. M2M and mobility communications can generate productivity, agility and innovation throughout the enterprise. Mobile devices along with other collaborative technologies enable business associates and employees to share real-time information, clear off customer queries while act on the opportunities instantaneously and virtually. For this reason, more and more businesses are recognizing the capabilities of smart applications and devices that can spread valuable information from an environment or a system to form brand new streams of revenue, improve existing products and services by controlling production costs.
The scope of utilizing M2M and mobility options for powering business operations and performance now seems more appealing as well as justifiable. And just like complementary services, mobility can aid organizations in gaining operational competencies by allowing remote access to its core functionality and applications. This can help an organization to generate more revenue by penetrating into new market segments, improve its services, processing capabilities and response timings while eliminate risk with timely information.
Drawing a mobility strategy:
The concept of mobility has evolved from just being a remote data access system to a more advanced location tracking transaction processing. Based on a survey report by IDC, about 73% of the workforce in the US and 30.4% of the world’s workforce will be managing business ins and outs through mobile devices by the end of 2011. With the mobile workforce rising to a whopping 94.4% utilizing Smart-phones for managing both professional and personal tasks, it is high time that the organizations of today define and develop an accurate ecosystem for the adoption of mobility.
Factors that an enterprise mobility strategy should ensure:
- A winsome enterprise mobility strategy should also make sure that the ever evolving landscape of technology doesn’t end up turning the business investments superfluous.
- Mobile strategy ensures the organization with a sustained competitive edge.
- It also ascertains development and implementation of custom applications specifically going with the organization goals and objectives.
- Implementation of mobile strategies also makes sure that the functionality and performance of the existing vital enterprise applications are not getting affecting.
Creation of a mobile ecosystem:
Just like in our natural ecosystem, both biotic (living) and non-biotic (non-living) components are linked together to create harmonious conditions. The same goes in a mobile ecosystem where the main components like suppliers, customers and partners create a group joined by an enterprise’s workforce management and internal technology team. In an organization, partners and suppliers are like the living components as they have to depend a lot on each other and also on the organization. Customers are like non-living components as they are self sustaining, providing life-blood to other components of the ecosystem.
Closely studying the components of the mobility wheel:
The biotic and non-biotic components of the mobile ecosystem acts as mechanisms of a mobility wheel that comprises the bearing represented by the organizational IT operations along with the axis depicted by the workforce. With the stiffening of mobility, the interdependence of the stakeholders within the ecosystem also increases, that often leads to complexity in the way how products and services are offered. To maximize value of organizational products and services, it is always vital to spot and alter business operations to strike a balance between ‘return and risk’ factors to adopt mobility.
Helping the mobile workforce to hone their skills:
It is no secret that an organization’s success completely depends on its employee’s contribution. With mobility intercrossing the different components of an IT enterprise like infrastructure management, application development, business analysis and architecture design, it becomes necessary for the enterprise to redefine the responsibilities and duties of the people utilizing mobile technology. Delegating roles and duties to the employees calls for planning to help them adapt to the various changes brought by the concept of mobility. While planning the new model of mobility, employees of an organization should be given ample training and exposure about its impact and its various facets. Then only they can utilize those skills matching with individual business requirements and demands.
Challenges of Enterprise Mobility:
When it comes to gauging the drawbacks of enterprise mobility, it is not affordability but adaptability that comes as an obstacle in the way of its expansion. Incorporation of mobility into the existing IT setting has to be done meticulously for creating a mobile environment favorable for all stakeholders. As the workforce of an enterprise is the largest group involved into using IT operations, the organizational IT must take necessary steps towards the adaptability of mobile technology by ensuring a flexible and well integrated environment. While forming mobile strategy, IT has a vital role that includes service management, security management, enterprise collaboration, enterprise architecture, device selection and platform integration. In fact, in managing all these broad areas of specialization, the long term deliberative view gets overshadowed. But in a properly devised mobile strategy, IT evaluates technology promptness and acts accordingly as a reliable business advisor.
Listening to what the customers have to say:
Apart from developing a strategic business plan for the enterprise, there should an agenda designed on the lines of business focused on the customer’s mobility voice. This is certainly not a child’s play as customers tend to assume easy and smooth access to applications and information once they find that an organization id going mobile, irrespective of the device, location or time and day. An organization should rather pay heed to the fact where mobility proves most beneficial to the customers and then see if their investments are fetching them enough in terms of ROI.
Achieving promptness in enterprise mobility:
Mobile technology has become a part and parcel of our lifestyle. Consumers across the globe use mobile technology to varying degrees. If any enterprise is not paying ample heed to the concept of mobility, they are simply going to lose out on competition. Therefore, enterprises should measure the promptness of mobility to reduce associated risks while maximizing possible benefits of enterprise mobility solutions. This assessment will help the enterprise authority to understand more about the traits of the technology, create opinions as well as acceptance and select a suitable technology that fits the enterprise’s work culture the best.
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