If you possess an online business, but not happy with the current level of income generated by your website, then this blog is just what you need. A good number of webmasters do not completely understand what it takes to close a sale, and therefore they simply build a website, place their products or information about their services, and expect their website to do the selling by itself. But the truth is that it takes much more than that to convert site visitors or potential buyers into real time buyers of the products or services.
Autoresponders acts as a life saver in this situation. An autoresponder is basically a program that sends a series of emails to someone after they have submitted their email address on an online form. Depending upon your requirements you may need to send three, six or more emails to draw the customer’s attention towards your products or services and finally convince him to go for it. The best way to persuade someone to submit their email address into your website is by making them giving it so as to receive any information. If you are having a website providing internet marketing advice, you must have an online form in your homepage.
One should focus over starting with a brief introduction as to what they are offering, and then should make an alluring claim about displayed products or services, after that straight away there should be a short and simple form that asks the visitor to provide his or her name and email address in order to receive information about the query that he is making.
For instance, if your website offers SEM advice, then you might want to make a claim that you are attired with a guaranteed way to climb to the top of various search engines. You would then ask the visitor to give their name and email address on the online form so that the information can be sent to them through email. After their submission, the autoresponder immediately sends out an email that provides information and then offers a product or service related to the information, such as software or any sort of product that relates to the subject of the email.
Your autoresponder needs to be programmed to send out another email to the same person after a certain amount of time. Based upon your sellable products, you may have to wait 24 hours before the next email is sent or maybe longer. The autoresponder continues to follow up with the customer on a regular basis without you actually having to send additional emails on your own. If the emails are convincing, you might in due course be able make a sale.
To install an autresponder on your website, you have to hire an efficient programmer who knows exactly how to create the program, or instead of that you may go for paying for an outside service. The outside service provides the form and gathers and stores the email addresses for you, and sends out the emails on your behalf.
What I feel is that it is better to hire a programmer for installing the autoresponder directly into your website instead of choosing outside service. These autoresponders are like an asset for your. Every time someone submits his/her email address its goes into the autoresponder program. Also you should store it in a separate database. After a certain amount of time you have the option of sending offers about your services to all the email addresses that you have collected through autoresponder.
I do hope that after going through the in formations provided here you would surely go for using autoresponders. Just try to make sure that the autoresponder you are using allows the person receiving the emails with a way to unsubscribe from your mailing list, or else you may be accused of sending spam.
It is completely possible to erect an entire business by using nothing but autoresponders for doing the much coveted selling. Just make sure you use a convincing subject for each email you send so that the recipient will be so enticed by the subject of the email that they will open the message in place of deleting them from their inbox.
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