All about Keyword Proximity

Keywords are placed at various positions on a web page. In which, certain keywords prove to be more effective than the others. Let’s get the pulse of why this happens and learn something more about placing the right keywords at the right position for it does help your website to rank well on search engines.

Keyword proximity refers to the distance in space, as measured in within the phrases and the keywords which include the keywords with contextual relevance and without repetition. Keyword proximity measures the closeness between two or more keywords. The closer the keywords are good.

The keyword density and Keyword proximity within your website can break or make your search engine optimization efforts. The proximity of the keywords or keywords in a phrase in relation to each other and one another for Search Engine Optimization is of great importance and is the basis of using the suitable combination of the words in the headers, page titles, paragraphs and the page content.

By searching in your favorite search engine, you can see the results of keyword proximity. You will find that the difference between your keyword search and the same search using stop words like and, in, we, and your Website address or company name are different, if you target a keyword phrase.

You should ignore ‘stop words’ or ‘filler words’ between the important keywords. The reason is that for non-broken phrases, if you can top the search engine results then also you will be more likely to top a search engine for the broken search phrase. This is far more likely than the opposite. The keyword phrase and the logical search also reversed return much distinct results. So, use of proximity should be wisely.

Keyword proximity considerations should have the keyword phrases or proximity of keyword to other keyword occurrences within the page and the top of the page. As usually, the top of the page tells you what you are there to read about.

This starts with the page title. Then you should consider the following:

  • Description tag
  • Alternate text
  • Heading tags
  • Input tags

And the first sentence follows the h1 tag. The above order is not based on the level of importance and is only because this is a common in the HTML code.

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