The use of mobile technology and mobile applications are increasing at a rapid pace. It has been estimated that the mobile applications would be responsible for a revenue of 15.9$ billion. According to the prediction of Gartner, the reputed organizations would try out the modern applications to seize every opportunity related to sales and marketing.
Sandy Shen, the Research Director of Gartner Inc, stated that “Mobile applications will be a highly competitive marketplace that attracts the interest of many stakeholders,”. He also said that “Increasingly, mobile applications will define the user experience on high-end devices and device vendors that proactively integrate innovative apps and technologies at the platform layer will have the competitive edge.”
Based on the report of Gartner, here are the best 10 mobile applications:
- Location –based services (LBS) – It provides the users of the mobile handset devices customized personal services to the present location of the users. It completely opens up new market avenues for the operators of cellular networks, developers of market and the service providers to create value-added services. Thus it helps the users to find out about the present traffic situation and the new restaurants situated close to their location. It also provides other necessary information as well. According to Gartner report, by the year 2014, its service would be available to 1.4 billion people.
- Mobile Social Networking – It is growing at a rapid pace. The platforms of social networking are absorbing in huge volumes of network traffic. Thus they are emerging to be the portals, cloud storage and transit hubs for a bulk of photos, videos, games, e-mails, commerce and messages. Global social sites in future would service in partnership with the other third parties with the use of the API’s. It would progress at a steady pace and evolve to be the provider of infrastructure.
- Mobile Search – It adverts to the search of the products information as well as price of products. This application allows the users to carry out functions based on the end result. These functions or tasks are, purchasing a ticket, booking of a hotel, making a reservation and others as well.
- Mobile Commerce – Mobile commerce refers to the purchasing and selling of services and products via the mobile handset devices. Mobile functions, such as the option to add any product item to the shopping cart by clicking a photo of a bar code or product in the physical store and making the retailer aware of the fact that the user is present in the store, would be available soon.
- Mobile Payment – The advanced mobile phones with the facility of (NFC Payment) would be more in use by the year 2015, according to Gartner. The providers of the payment solutions need to focus on the factor of easy to use, smooth installation procedures and security as well. They should also work towards the extension of the coverage area of service as per Gartner.
- Context –aware service – It makes use of the information of an individual, such as history, interests, priorities, choices, activities to predict their desired needs and deliver the needed content and service or product. The developers of the mobile handset devices should also incorporate the other factors such as mapping, directory, privacy controls and advertising according to Gartner.
- Object Recognition (OR) – It refers to the task of finding out a given object or a video or image. The sensor capacity and processing capacity of the latest mobile devices identifies the objects of interest as well as the surrounding environment of the user. In the near future, the users would be dependent on the device sensors or the camera as a tool to be used for the purpose of communication at the time when the OR capacity would get merged with the app functions that are traditional in nature. Thus there would be an enhancement in the entertainment and search functionality.
- Mobile Instant Messaging (MIM) – It refers to the technology that lets the users of the mobile handset device to access the instant messaging service with the use of the Smartphones. Gartner’s expectation is that the MIM would shift the attention of the consumers to the advanced types of UC clients (Unified Communication) that are provided by the providers of OTT (Over the top) service, like the Skype.
- Mobile e-Mail – It refers to the e-mailing services provided by the mobile handset device. Gartner predicts that the users of the mobile e-mail service would increase to 713 million by the year 2014. Thus it would account for 10.6 percent of the global use.
- Mobile Video – It refers to the viewing of a video on a mobile device. Large screens of the mobile phones makes video watching a pleasurable experience. The media tablets also serve the same purpose. According to Gartner, the carriers of mobile should establish partnership with the providers of video, such as the YouTube, to make it possible for the users to reproduce their own Internet functions on the mobile devices. The manufacturers should also work towards the integration of the 3D and HD capabilities into the mobile devices according to Gartner.
Look out for more new mobile technology trends that would dominate the market this year as well as in the coming years.
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